ROLE: ART DIRECTOR - Concepts, Visual Design, Art Direction
Promotional & Customer Communication Graphics
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Challenge
Create compelling NFL Sunday Ticket upgrade message / promotion graphics to engage a broad audience of casual and football fans.
Solution
Playing off the hugely successful Andrew Luck Beard commercials for NFL ST, I created a witty graphic with the QB and his alter-ego, using imagery from the photoshoot, the national ad campaign, and a sharpie to help carry the idea and messaging even further.
footballbeards.directv.com (footer only)
DIRECTV sought to capitalize on Father’s Day to promote NFL Sunday Ticket through a creative, outside-of-the-box digital execution. This project didn't extend beyond a proof of concept, but it was indeed entertaining to explore playful typography, textures, illustrations, and imaging effects.
Rich communication graphics leveraging elements from DIRECTV's national campaign and NFL player shots were created for potential and existing NFL ST customers across multiple user experience platforms. Year after year, I oversaw the team’s initial design for DIRECTV's Set Top Box, iPhone, iPad, and web platforms and then screens were adapted for Android, Windows, Web, Roku, XBox, Playstation, Chromecast, 4K.
Additional Credit: Will Lee, Jessica Cigno, Nigel Teixeira, Corinna Lietz, Nate Lewis, Baha Shojapour, Cherie Lim,